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20 reasons for a website

View a PRINTABLE version.reasons: 1-5  |  6-10  |  11-15  |  16-20


Introduction

In order to remain competitive in the 21st century, you must include the internet in your long term plans. During the past five years, the Internet has become a significant resource of information. Internet based businesses alone have generated billions of dollars. How is that possible? The internet helps decrease overhead and lower operating costs. It also provides everyone with an equal opportunity for online success. 

The Internet has initiated the paradigm shift that is bringing about a global E-Economy allowing all peoples and businesses, large or small, the same opportunities!



1. To establish an internet presence

It is estimated that approximately 500 million people worldwide are Internet users (in 2002). No matter what your business is, you can't ignore 500 million people! To be a part of that community and show that you are interested in serving them, you need to be on the Web for them. You know your competitors will.



2. To network

A lot of what passes for business is simply nothing more than making connections with other people. Every smart business person knows, it's not what you know, it's who you know. Passing out your business card is part of every good meeting and every business person can tell more than one story how a chance meeting turned into the big deal. Well, what if you could pass out your business card to thousands, maybe millions of potential clients and partners, saying this is what I do and if you are ever in need of my services, this is how you can reach me. You can, 24 hours a day, inexpensively and simply, on the Web.



3. To make business information available

What is basic business information? Think of a Yellow Pages ad. What are your hours? What do you do? How can someone contact you? What methods of payment do you take? Where are you located at? Now think of a Yellow Pages ad where you have instant communication. What is today's special? Today's interest rate? Next week's parking lot sale information? If you could keep your customer informed of every reason why they should do business with you, don't you think you could do more business? You can on the Web.



4. To serve your customers

Making business information available is one of the most important ways to serve your customers. But if you look at serving the customer, you'll find even more ways to use Web technology. How about making forms available to pre-qualify for loans, or have your staff do a search for that classic jazz record your customer is looking for, without tying up your staff on the phone to take down the information? Allow your customer to punch in sizes and check it against a database that tells him what color of jacket is available in your store? All this can be done, simply, quickly and inexpensively, on the Web.



5. To heighten public interest

You won't get Newsweek magazine to write up your local store opening, but you might get them to write up your Web Page address if it is something new and interesting. Even if Newsweek would write about your local store opening, you wouldn't benefit from someone in a distant city reading about it, unless of course, they were coming to your town sometime soon. With Web page information, anybody anywhere who can access the Web and hears about you is a potential visitor to your Web site and a potential customer for your information there.



reasons: 1-5  |  6-10  |  11-15  |  16-20

 


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